James is the founder of Leave the Feed, a platform for conscious social media consumption, that he developed in collaboration with Gen Z creators and mental health advocates. He is also president of Ptnl, a consultancy focused on restoring wellbeing, and the author of Know Your True Self: The Formula to Raise Human Consciousness.

Previously, James served as SVP of Creative Strategy at Endeavor, where he connected global brands—including AB InBev, MarriottStarwood, Audi, Pernod Ricard, Under Armour, TMobile and Visa—to culture and talent through purpose driven campaigns.

Today, James helps individuals and organizations break cycles of digital dependence, strengthen self-awareness, and embrace their humanity. His vision is to create a more consciously connected world.